PRINCIPLES OF ADVERTISING (BUS 242)
Term: 2016-2017 Spring
Thu, 5:30 PM - 8:15 PM (1/9/2017 - 5/6/2017) Location: LINCN DH 105
An introductory course which integrates theory and practice in examing advertising's role in marketing and society. The course also examines the past, present, and future of advertising.