BUS 242 01 - PRINCIPLES OF ADVERTISING

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Course Information

PRINCIPLES OF ADVERTISING (BUS 242)

Term: 2019-2020 Spring

Faculty

Diana Heeb Bivona
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Schedule

Mon-Wed-Fri, 10:00 AM - 10:50 AM (1/13/2020 - 5/9/2020) Location: LINCN DH 101

Description

An introductory course which integrates theory and practice in examing advertising's role in marketing and society. The course also examines the past, present, and future of advertising.