PRINCIPLES OF ADVERTISING (BUS 242)
Term: 2021-2022 Spring
Mon-Wed-Fri, 11:00 AM - 11:50 AM (1/10/2022 - 5/7/2022) Location: LINCN DH 108
An introductory course which integrates theory and practice in examing advertising's role in marketing and society. The course also examines the past, present, and future of advertising.