Description
This “hands-on†applied course focuses on the creation, evaluation, development and launch readiness of a new business or social venture. Key issues addressed in the formal venture planning processes include business model development, customer discovery, product or service innovation, brand development, financing, and legal considerations. Throughout the course students will refine their venture’s business model based on feedback provided. Prerequisite: “C†or better in both BUS 201 and 202 and Junior/Senior standing.